--- title: Get Well Case Study --- [Skip to main content](https://thinktivhealth.com/getwell#main) [![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=109&height=60&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=109&height=60&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=91&height=50&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=91&height=50&name=Thinktiv%20Health%20Logo%202x.png)](https://thinktivhealth.com?hsLang=en) - [About](https://thinktivhealth.com/about-us) - [Case Studies](https://thinktivhealth.com/amn) - [Our Process](https://thinktivhealth.com/our-process) Open main navigation Close main navigation - [About](https://thinktivhealth.com/about-us) - [Case Studies](https://thinktivhealth.com/amn) - [Our Process](https://thinktivhealth.com/our-process) - Contact Us Contact Us ###### Get Well Case Study # Powering the Patient Experience A pioneer digital patient engagement platform, Get Well felt themselves stagnating. The company needed to overhaul its Product & GTM strategy to align with modern market dynamics. Get Well then needed fast execution of this strategy with new and updated products. ###### Get Well Network Case Study ### Powering the Patient Experience A pioneer digital patient engagement platform, GetWell felt themselves stagnating. The company needed to overhaul its Product & GTM strategy to align with modern market dynamics. GetWell then needed fast execution of this strategy with new and updated products. ###### Positioning For Success Thinktiv first engaged in an in-depth analysis of Get Well. VOC interviews and a breakdown of the market landscape produced clear market opportunities. Matched with ICP tiers, Thinktiv developed a prescriptive strategy for growth and profitability. ###### Strategic Execution Based on the prior strategic research, Thinktiv created an overarching product roadmap and a revamped GTM strategy. Thinktiv worked with the sales leadership and reps to overhaul outbound marketing and sales engines — complete with scalable pricing packages. ###### Cutting-Edge Research To increase Get Well’s exposure to outside R&D, Thinktiv helped to formalize Get Well Labs. We created the overall structure of the program, defined the recruitment criteria, and helped to recruit and diligence the first class of companies. ###### Increased Market-Share Thinktiv developed strategic partnerships with leading healthcare companies such as Apple, Cerner, CVS, Philips, and Omnicell. We extended core functionality by working with pharmacies and drug packaging companies to introduce treatment adherence capabilities. ![Get Well 1](https://thinktivhealth.com/hubfs/Get%20Well%201.png "Get Well 1") ![Get Well 2](https://thinktivhealth.com/hubfs/Get%20Well%202.png "Get Well 2") ![Get Well 3](https://thinktivhealth.com/hubfs/Get%20Well%203.png "Get Well 3") ![TestinImageSize](https://thinktivhealth.com/hubfs/TestinImageSize.png "TestinImageSize") ![Get Well 5](https://thinktivhealth.com/hubfs/Get%20Well%205.png "Get Well 5") ![Group 1146](https://thinktivhealth.com/hubfs/Group%201146.png "Group 1146") > “They are product and marketing genius.” ![Michael Oneil Headshot](https://thinktivhealth.com/hs-fs/hubfs/Michael%20Oneil%20Headshot.png?width=83&height=83&name=Michael%20Oneil%20Headshot.png "Michael Oneil Headshot") ###### Michael O'Neil CEO, Get Well ## Explore Our Outcomes [![AMN CARD final](https://thinktivhealth.com/hubfs/AMN%20CARD%20final.png "AMN CARD final")](https://thinktivhealth.com/amn?hsLang=en) ###### AMN An improved experience enables market cap expansion. [![Getwell card](https://thinktivhealth.com/hubfs/Getwell%20card.png "Getwell card")](https://thinktivhealth.com/getwell) ###### Get Well Powering the patient experience. [![Bloodbuy Card-1](https://thinktivhealth.com/hubfs/Bloodbuy%20Card-1.png "Bloodbuy Card-1")](https://thinktivhealth.com/bloodbuy?hsLang=en) ###### Bloodbuy Thinktiv Health launches the first marketplace for blood products. [![Envision card](https://thinktivhealth.com/hubfs/Envision%20card.png "Envision card")](https://thinktivhealth.com/envision?hsLang=en) ###### Envision Enabling Radiologists, and increasing speed to read. [![Gemini card](https://thinktivhealth.com/hubfs/Gemini%20card.png "Gemini card")](https://thinktivhealth.com/gemini?hsLang=en) ###### Gemini OV Technology Productization and Company Commercialization. [![gentl card](https://thinktivhealth.com/hubfs/gentl%20card.png "gentl card")](https://thinktivhealth.com/gentl?hsLang=en) ###### Gentl A digital Companionship Platform revolutionizing senior healthcare technology. [![Omniscience card](https://thinktivhealth.com/hubfs/Omniscience%20card.png "Omniscience card")](https://thinktivhealth.com/omniscience?hsLang=en) ###### Omniscience Unlocking AI Innovation in Life Sciences. [![Clearday card](https://thinktivhealth.com/hubfs/Clearday%20card.png "Clearday card")](https://thinktivhealth.com/cleardayclubs?hsLang=en) ###### Clearday Clubs A superior, membership-based daytime care option. [![Orizon card](https://thinktivhealth.com/hubfs/Orizon%20card.png "Orizon card")](https://thinktivhealth.com/orizon?hsLang=en) ###### Orizon Transforming Musculoskeletal Health: The Orizon Fund. ###### Contact Us ## Let’s build the next generation of care. 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