Skip to main content
Our Mission

Create the Most Impactful Healthcare Technology Companies

Thinktiv Health integrates product, commercial, and patient strategies together to accelerate innovation and transformation in healthcare. Our work across robotics, AI, patient engagement, and musculoskeletal technologies have positively impacted hundreds of thousands of lives.

Our Mission

Create the most Impactful Healthcare Technology Companies

Thinktiv Health integrates product, commercial, and patient strategies together to accelerate innovation and transformation in healthcare. Our work across robotics, AI, patient engagement, and musculoskeletal technologies have positively impacted hundreds of thousands of lives.

$7b+


Enterprise Value Delivered by our Practices

Our extensive commercialization frameworks and playbooks deliver tremendous value. Architected for Healthcare, and designed to build contemporary AI-native businesses, and adopted by dozens of leading health-tech companies.

$19b+


Diligence & Transaction support in Healthcare

We have supported hundreds of transactions, building comprehensive transactional experience helping customer buy, integrate, and scale software-driven, Health-tech businesses.

120+


Healthcare & Adjacent Programs Delivered

Trusted by hundreds of leading companies, our team utilizes proven product-driven and enterprise value-creation frameworks to design, build, and scale companies from startups to the Fortune 100.

4k+


Industry Relationships & Network

Our team has significant enterprise and professional networks in Healthcare and beyond allowing us unique and direct access to key financial, clinical, and operations decision makers.

$7b+


Enterprise Value Delivered by our Practices

Our extensive commercialization frameworks and playbooks deliver tremendous value. Architected for Healthcare, and designed to build contemporary AI-native businesses, and adopted by dozens of leading health-tech companies.

$19b+


Diligence & Transaction support in Healthcare

We have supported hundreds of transactions, building comprehensive transactional experience helping customer buy, integrate, and scale software-driven, Health-tech businesses.

120+


Healthcare & Adjacent Programs Delivered

Trusted by hundreds of leading companies, our team utilizes proven product-driven and enterprise value-creation frameworks to design, build, and scale companies from startups to the Fortune 100.

4k+


Industry Relationships & Network

Our team has significant enterprise and professional networks in Healthcare and beyond allowing us unique and direct access to key financial, clinical, and operations decision-makers.

$7b+


Enterprise Value Delivered by our Practices

Our extensive commercialization frameworks and playbooks deliver tremendous value. Architected for Healthcare, and designed to build contemporary AI-native businesses, and adopted by dozens of leading health-tech companies.

$19b+


Diligence & Transaction support in Healthcare

We have supported hundreds of transactions, building comprehensive transactional experience helping customer buy, integrate, and scale software-driven, Health-tech businesses.

120+


Healthcare & Adjacent Programs Delivered

Trusted by hundreds of leading companies, our team utilizes proven product-driven and enterprise value-creation frameworks to design, build, and scale companies from startups to the Fortune 100.

4k+


Industry Relationships & Network

Our team has significant enterprise and professional networks in Healthcare and beyond allowing us unique and direct access to key financial, clinical, and operations decision-makers.

“The best product people in the business.”

John Berkowitz

John Berkowitz
Founder and CEO, OjO Labs

Decades of Experience Together

We have a unique team driven to bring technology company leaders the expertise, practices, and industry wisdom to their pursuit of building the next generation of care innovations.

Justin Petro Headshot

Justin Petro


Managing Partner

LI icon

25-year Commercial & Product Strategy Pioneer

A veteran enterprise software leader with a deep passion for improving the patient experience.


As Founder and CEO of Thinktiv, Justin Petro brings over 25 years of expertise in the technology sector, transforming and building companies from early-stage startups to Fortune 500 giants. Involved in technology start-ups by the age of 15, Justin’s professional journey includes key contributions to built-to-order technology with Trilogy Software, transparent pricing with TrueCar, blockchain cybersecurity with ALTR, patient engagement innovation with GetWell, and as a critical partner to numerous mid-market private equity firms.

Alex Pappas Headshot

Alex Pappas


Managing Partner

LI icon

20-year Hardware & Software Product Innovator

Proven product strategist working at the intersection of hardware, software, and physical spaces.


As Chief Experience Officer at Thinktiv, Alex Pappas leverages over 20 years of expertise in Industrial Design, Interaction Design, and Social Entrepreneurship to create human-centered experiences that blend the physical and digital worlds. Throughout his career, Alex has built products, brands, and companies in consumer fashion, electronics, and toys. At Thinktiv, he has been instrumental in transforming companies across healthcare, home services, civic engagement, education, and real estate.


Justin Petro Headshot

Justin Petro


Managing Partner

LI icon

25-year Commercial & Product Strategy Pioneer

A veteran enterprise software leader with a deep passion for improving the patient experience.


As Founder and CEO of Thinktiv, Justin Petro brings over 25 years of expertise in the technology sector, transforming and building companies from early-stage startups to Fortune 500 giants. Involved in technology start-ups by the age of 15, Justin’s professional journey includes key contributions to built-to-order technology with Trilogy Software, transparent pricing with TrueCar, blockchain cybersecurity with ALTR, patient engagement innovation with GetWell, and as a critical partner to numerous mid-market private equity firms.

A graduate of Carnegie Mellon University with a degree in Industrial Design, Justin’s education in Cultural Studies and Communication Design prepared him for a rapid rise in the tech industry during the internet’s first wave. Prior to Thinktiv, Justin worked with major Fortune 500 brands like Dell, Trek, and SC Johnson helping them define the next generation of consumer innovations to unlock new segment growth. His leadership at Thinktiv over the past 20 years has seen him contribute to the transformation of hundreds of companies as well as nearly fifty portfolio investments.

His nearly 30-year career includes work in AI, analytics, automotive, big data, B2B, B2C, consumer internet, e-commerce, education, enterprise software, entertainment, finance, government, healthcare, infrastructure, internet, mobile, marketing automation, non-profit, quantified self, SaaS, search, security, and venture capital.

Most recently, Justin has been deeply involved at the forefront of Generative AI and it’s impact on patient engagement.

Beyond his professional achievements, Justin is a published author, founding member of AC4D, holds numerous hardware and software patents, and is a sought-after speaker at institutions such as Carnegie Mellon, Savannah College of Art & Design, and the University of Texas, and is a Managing Partner at Orizon Fund.

Alex Pappas Headshot

Alex Pappas


Managing Partner

LI icon

20-year Hardware & Software Product Innovator

Proven product strategist working at the intersection of hardware, software, and physical spaces.


As Chief Experience Officer at Thinktiv, Alex Pappas leverages over 20 years of expertise in Industrial Design, Interaction Design, and Social Entrepreneurship to create human-centered experiences that blend the physical and digital worlds. Throughout his career, Alex has built products, brands, and companies in consumer fashion, electronics, and toys. At Thinktiv, he has been instrumental in transforming companies across healthcare, home services, civic engagement, education, and real estate.

Alex works closely with founding teams and C-suite executives to craft compelling stories, drive strategic market initiatives, and accelerate the creation of enterprise value. His approach is rooted in understanding and addressing human needs, ensuring that the experiences he helps to create are both impactful and meaningful.

In addition to his work at Thinktiv, Alex serves as a mentor and advisor at the Austin Center for Design, where as an alumni he guides aspiring designers and entrepreneurs. His role at Thinktiv, a value-creation consulting firm headquartered in Austin, Texas, involves collaborating with Private Equity investors and mid-market executives to build winning businesses rapidly and efficiently.

Alex’s diverse experience and commitment to innovation make him a key player in shaping the future of industries through thoughtful and strategic design.

He is currently working on the cutting edge of diagnostic imaging and how AI can revolutionize patient education and engagement with some of the world’s leading surgeons and clinical practitioners.

Logo Wall 1 Mobile

We work across the healthcare ecosystem bringing innovation and transformation to emergent businesses and established brands.

Research
Product Line or Business Commercialization

Our teams can deliver turnkey products into market fast — and in a capital efficient. We bring together proven methods, industry wisdom, and a diverse set of partners and relationships to bring new companies to life.

UX
Mid-Market Transformation or M&A Tuck-ins

With tens-of-billions of supported healthcare transactions, we help sponsors assess risk, growth opportunity, and market viability through the Mid-Market Private Equity ecosystem.

Design
Enterprise Innovation or Corporate Venture

We help executive leaders at enterprise companies answer their most critical strategy question. “What’s after next.” We can help you architect for an AI native future and it commercial, product, and patient impacts.

Logo Wall 2 Mobile

Explore Our Outcomes

Gemini card
Gemini OV

Technology Productization and Company Commercialization.

Getwell card
GetWell

Powering the patient experience.

AMN CARD final
AMN

An improved experience enables market cap expansion.

Contact Us

Let’s build the next generation of care.