Gemini OV Case Study

Technology Productization and Company Commercialization

GeminiOV, a pre-product company, critically needed to build a marketable product, and develop a corresponding commercial narrative and GTM strategy. Thinkiv was entrusted by GeminiOV’s financial sponsor, OrthoVentions, to commercialize the company’s technology, design and build the product, and take the company through FDA approval into limited market release.

Gemini OV Case Study

Technology Productization and Company Commercialization

Total Addressable Market Insights

Multiple in-depth TAM analyses were conducted to determine the most promising strategic directions for GeminiOV. These analyses resulted in foundational themes for the commercial narrative and corporate overview deck.

End-to-End Productization

Thinktiv Health transformed GeminiOV’s original algorithm into a sophisticated brand with a comprehensive interface that showcases the platform’s interactive 3D models and key measurement presentations for patients and physicians.

Key Competition & Market Dynamics

Thinktiv Health conducted comprehensive market research to map competitors and potential opportunities in the orthopedic software space. This foundation for marketing and positioning strategies was crucial to the long-term strategic roadmap.

“Digital Twins are the future of predictive medicine – we now have a view into the knee that we’ve never had before and a gateway to Medicine 3.0 for joint health.”

Andy Pearle, MD
Chief Medical Officer at GeminiOV & Chief of Sports Medicine at HSS

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Gemini OV Case Study

Technology Productization and Company Commercialization

Gemini OV Case Study