Get Well Case Study

Powering the Patient Experience

A pioneer digital patient engagement platform, Get Well felt themselves stagnating. The company needed to overhaul its Product & GTM strategy to align with modern market dynamics. Get Well then needed fast execution of this strategy with new and updated products.

Get Well Network Case Study

Powering the Patient Experience

A pioneer digital patient engagement platform, GetWell felt themselves stagnating. The company needed to overhaul its Product & GTM strategy to align with modern market dynamics. GetWell then needed fast execution of this strategy with new and updated products.

Positioning For Success

Thinktiv first engaged in an in-depth analysis of Get Well. VOC interviews and a breakdown of the market landscape produced clear market opportunities. Matched with ICP tiers, Thinktiv developed a prescriptive strategy for growth and profitability.

Strategic Execution

Based on the prior strategic research, Thinktiv created an overarching product roadmap and a revamped GTM strategy. Thinktiv worked with the sales leadership and reps to overhaul outbound marketing and sales engines — complete with scalable pricing packages.

Cutting-Edge Research

To increase Get Well’s exposure to outside R&D, Thinktiv helped to formalize Get Well Labs. We created the overall structure of the program, defined the recruitment criteria, and helped to recruit and diligence the first class of companies.

Increased Market-Share

Thinktiv developed strategic partnerships with leading healthcare companies such as Apple, Cerner, CVS, Philips, and Omnicell. We extended core functionality by working with pharmacies and drug packaging companies to introduce treatment adherence capabilities.