OmniScience Case Study

Unlocking AI Innovation in Life Sciences

Thinktiv led OmniScience’s strategic shift from advisory offerings to tech-enabled service, refining their product, go-to-market, and brand efforts to provide the next generation of AI-powered tools for life sciences.

OmniScience Case Study

Unlocking AI Innovation in Life Sciences

Product Strategy Definition

Thinktiv Health weaved its foundational principles of product strategy into OmniScience’s transition to tech-enabled services, enabling a product strategy and corresponding packaging architecture that maximizes value capture from customers.

Strategic Go-To-Market

Thinktiv Health provided details Ideal Customer Profiles (ICPs) to align messaging and other GTM motions to speak directly to the specific behaviors of each customer type, as well as prioritized organization mapping to better inform efforts for prospect outreach and engagement.

United & Redefined Brand

Thinktiv Health created a refreshed, unified brand library brand hierarchy that reflects OmniScience’s category leadership position, complete with a design library, new company name, and corresponding sales materials and pitch decks.

“It is really unbelievable to me how different we are now thinking about our own company and our future since we started working with you… you’ve transformed our thinking and the aspirational level of the impact we want to have in our industry, and you’ve reinforced really how unique [we are and] how much we have to offer the industry. So thank you for that.”

Angela Holmes
CEO, OmniScience

Explore Our Outcomes

AMN

An improved experience enables market cap expansion.

Get Well

Powering the patient experience.

Bloodbuy

Thinktiv Health launches the first marketplace for blood products.

Envision

Enabling Radiologists, and increasing speed to read.

Gemini OV

Technology Productization and Company Commercialization.

Gentl

A digital Companionship Platform revolutionizing senior healthcare technology.

Omniscience

Unlocking AI Innovation in Life Sciences.

Clearday Clubs

A superior, membership-based daytime care option.

Orizon

Transforming Musculoskeletal Health: The Orizon Fund.

OmniScience Case Study

Unlocking AI Innovation in Life Sciences

OmniScience Case Study