--- title: OmniScience Case Study --- [Skip to main content](https://thinktivhealth.com/omniscience#main) [![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=109&height=60&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=109&height=60&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=91&height=50&name=Thinktiv%20Health%20Logo%202x.png) ![Thinktiv Health Logo 2x](https://thinktivhealth.com/hs-fs/hubfs/Thinktiv%20Health%20Logo%202x.png?width=91&height=50&name=Thinktiv%20Health%20Logo%202x.png)](https://thinktivhealth.com?hsLang=en) - [About](https://thinktivhealth.com/about-us) - [Case Studies](https://thinktivhealth.com/amn) - [Our Process](https://thinktivhealth.com/our-process) Open main navigation Close main navigation - [About](https://thinktivhealth.com/about-us) - [Case Studies](https://thinktivhealth.com/amn) - [Our Process](https://thinktivhealth.com/our-process) - Contact Us Contact Us ###### OmniScience Case Study # Unlocking AI Innovation in Life Sciences Thinktiv led OmniScience’s strategic shift from advisory offerings to tech-enabled service, refining their product, go-to-market, and brand efforts to provide the next generation of AI-powered tools for life sciences. ###### OmniScience Case Study ### Unlocking AI Innovation in Life Sciences Thinktiv led OmniScience’s strategic shift from advisory offerings to tech-enabled service, refining their product, go-to-market, and brand efforts to provide the next generation of AI-powered tools for life sciences. ###### Product Strategy Definition Thinktiv Health weaved its foundational principles of product strategy into OmniScience’s transition to tech-enabled services, enabling a product strategy and corresponding packaging architecture that maximizes value capture from customers. ###### Strategic Go-To-Market Thinktiv Health provided details Ideal Customer Profiles (ICPs) to align messaging and other GTM motions to speak directly to the specific behaviors of each customer type, as well as prioritized organization mapping to better inform efforts for prospect outreach and engagement. ###### United & Redefined Brand Thinktiv Health created a refreshed, unified brand library brand hierarchy that reflects OmniScience’s category leadership position, complete with a design library, new company name, and corresponding sales materials and pitch decks. ![Omni Case Study Content](https://thinktivhealth.com/hubfs/Omni%20Case%20Study%20Content.png "Omni Case Study Content") > “It is really unbelievable to me how different we are now thinking about our own company and our future since we started working with you… you’ve transformed our thinking and the aspirational level of the impact we want to have in our industry, and you’ve reinforced really how unique \[we are and\] how much we have to offer the industry. So thank you for that.” ![Angela Holmes](https://thinktivhealth.com/hs-fs/hubfs/Angela%20Holmes.png?width=83&height=83&name=Angela%20Holmes.png "Angela Holmes") ###### Angela Holmes CEO, OmniScience ## Explore Our Outcomes [![AMN CARD final](https://thinktivhealth.com/hubfs/AMN%20CARD%20final.png "AMN CARD final")](https://thinktivhealth.com/amn?hsLang=en) ###### AMN An improved experience enables market cap expansion. [![Getwell card](https://thinktivhealth.com/hubfs/Getwell%20card.png "Getwell card")](https://thinktivhealth.com/getwell?hsLang=en) ###### Get Well Powering the patient experience. [![Bloodbuy Card-1](https://thinktivhealth.com/hubfs/Bloodbuy%20Card-1.png "Bloodbuy Card-1")](https://thinktivhealth.com/bloodbuy?hsLang=en) ###### Bloodbuy Thinktiv Health launches the first marketplace for blood products. [![Envision card](https://thinktivhealth.com/hubfs/Envision%20card.png "Envision card")](https://thinktivhealth.com/envision?hsLang=en) ###### Envision Enabling Radiologists, and increasing speed to read. [![Gemini card](https://thinktivhealth.com/hubfs/Gemini%20card.png "Gemini card")](https://thinktivhealth.com/gemini?hsLang=en) ###### Gemini OV Technology Productization and Company Commercialization. [![gentl card](https://thinktivhealth.com/hubfs/gentl%20card.png "gentl card")](https://thinktivhealth.com/gentl?hsLang=en) ###### Gentl A digital Companionship Platform revolutionizing senior healthcare technology. [![Omniscience card](https://thinktivhealth.com/hubfs/Omniscience%20card.png "Omniscience card")](https://thinktivhealth.com/omniscience) ###### Omniscience Unlocking AI Innovation in Life Sciences. [![Clearday card](https://thinktivhealth.com/hubfs/Clearday%20card.png "Clearday card")](https://thinktivhealth.com/cleardayclubs?hsLang=en) ###### Clearday Clubs A superior, membership-based daytime care option. [![Orizon card](https://thinktivhealth.com/hubfs/Orizon%20card.png "Orizon card")](https://thinktivhealth.com/orizon?hsLang=en) ###### Orizon Transforming Musculoskeletal Health: The Orizon Fund. ###### Contact Us ## Let’s build the next generation of care. 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